Freefly supplies headsets for Bjork virtual reality experience

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Bjork fans who purchased the singer’s new Vulnicura album got an extra treat on Sunday – being the first to experience the virtual reality version of the Stonemilker music video.

Freefly VR supplied the headsets for the album launch events at Rough Trade East in London, Rough Trade in Brooklyn and the Museum of Modern Art PS1 venue also in Brooklyn.

Directed by Andrew Huang for VRSE Works and post produced by our friends at Rewind, the immersive experience takes place on Grotta’s beach on the edge of Reykjavík.

Read the full Guardian review here.

As you pull the headset over your eyes, you find yourself transported to that black sand beach, the hiss of the waves mixing with the rising strings, the chatter of Sunday record shoppers silenced.

bjork in laceFor the ultimate sense of immersion, iPhone 6 Plus phones were used in the Freefly which is the only mobile phone based HMD compatible with Apple’s mega-phone.

The incredible visuals are enhanced with 3D binaural sounds made possible by Edinburgh company Two Big Ears’ 3DCeption audio technology. In fact, the Rewind/Third Space Agency developed VR player is the first to feature high definition binaural audio which was mixed by Chris Pike, Senior Audio Scientist, BBC and Chris Elms, engineer on the Vulnicura album sessions.

It was an amazing experience for the Freefly VR team to see the first public use of the headset that has been 18 months in development for such an awesome event. We can’t wait to see future musical VR visualisations that perfectly blend great visuals, compelling narratives and immersive audio.

bjorkdesigner samOur designer Sam Janzen, is arguably the world’s biggest Bjork fan too – so let’s just say he was in his element on Sunday!

The Bjork Vulnicura VR video can be seen at Rough Trade New York until 28 March and as part of MoMa’s Björk exhibition, which runs until 7 June.

That location has a beautiful 360 panoramic view which matches the cyclical fugue like movement in the song. If the song has a shape it is sort of like a circle that just goes on forever.



1 Comment

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